Alvin Lustig - the lost ad man

In Issue 44 of Baseline, Setven Heller wrote, "Advertising may be the mother of graphic design, but during the early 20th century graphic design in the United States was an unwanted child and remained that way until the late 1930's when Paul Rand became art director of the Weintraub Advertising Agency in New York." He went on to say, "nonetheless not every designer in his place could have employed modern graphic forms as successfully, even with all the freedom in the world."
It's easy to look at the work of Paul Rand, Milton Glaser, or Tibor Kalman and find inspiration from the greats. When you study Lustig's work, it makes you wonder why you haven't seen it before.
Oh, and you can buy limited prints of his work from the website linked at the title.