Yesterday my wife Kate came home with this bottle of wine.
It made my entire week. Not because it was a good wine, in fact we haven't even opened it up yet...but because the label art was so inspiring.
It also made me think of an important litmus test for creating branding and communications: "Does this Inspire?"
If the answer is no, then you are wasting your time.
Thursday, February 28, 2008
Wine Bottle Design
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2 comments:
I couldn't agree more.
I totally bought this bottle the other day because of the packaging.
That is how I select all of my wines.
Vineyards! Listen up! Keep your lower price point wines visually pleasing and the youth market will buy it up.
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